If you’re a dentist and you’re interested in finding out how you can use Clickfunnels to get more patients, then you should listen carefully to what I have to say.
I’ll be sharing a funnel template that you can use right off the bat and also help you understand how the entire funnel works by elaborating on each funnel step separately.
I know that Clickfunnels may seem pricy at first, and I completely understand that because it can be, especially if you don’t know how to use it correctly, and you end up paying for it, month after month without seeing any results. I’ll do my best to help you master it and even recommend a couple of other cheaper alternatives that you can use instead. Soon you’ll have access to a funnel builder that works as hard as you do and brings you leads consistently.
Online Dental Marketing 101
The method that I’m about to speak of is the traditional and incorrect approach for acquiring customers. If you have been following it, then there’s a considerable probability that every single patient of yours was once a visitor that went through the same road.
The first phase of their journey is called the Awareness Phase, and it’s the moment when they’ve realized that they have a problem and started searching for a solution to sort it out.
This is when they’ve thought of the funny looking billboard that you’ve put on some random boulevard and decided that it might be best to contact you or visit your clinic. The arranged meeting went okay, and they were glad to find out that you have something that they need. As a sign of appreciation, they thought that it might be a good idea to get the word out to a couple of their friends.
You have now successfully acquired a customer and set yourself up to secure a few more thanks to your household skills and the kind words that the customers said about you.
This is good, but not good enough.
You have spent a couple of hundred dollars on a billboard ad, and you don’t have a clue how many people saw it. Generating leads through traditional advertising channels is counterproductive, inefficient, and even worse than that, it’s not measurable.
As I said, this is the old-fashioned way of attracting customers, and if you have been using it up until now, you should stop because you’re spending your hard-earned money on something that doesn’t work.
This is where sales funnels can come in handy.
WHAT IS A DENTIST SALES FUNNEL?
A sales funnel is a representation of the journey that your visitor goes through to reach your product and become a paying customer.
Funnels have been a hot topic amongst the online selling community since they are a proven way to guide the visitors to the end-goal without worrying if they will get sidetracked along the way.
What you’re basically doing is mapping out each step for them and pointing them in the right direction. Using a sales funnel for your dental office can be a game-changer as it has been for many other businesses.
It will allow you to connect with your leads in a more meaningful way and follow up with them until you’ve gained their trust and converted them into longtime paying customers.
HOW TO GET MORE CUSTOMERS WITH SALES FUNNELS
You need to properly structure your value ladder so your visitors can enter the front door without any hesitations, and that’s when you’ll start pushing them to your higher offers and more expensive services.
The article that I’ve linked above explains it all, but if you want to go into more details on how to do it correctly, then you might want to grab a book copy of DotCom Secrets.
This book is not about getting traffic to your website.
Instead, it’s it will help you understand how to structure your firms’ services in a way that will allow you to make two or three times as much money from the same traffic that you’re getting now.
How To Use Clickfunnels to Build Your Sales Funnel
As promised, I’ll share a funnel template that you can use for your dental office, and I’ll even dive deeper into each funnel step separately, so you know exactly what to do with it.
This funnel template may seem quite simple at first, but that doesn’t mean it’s not efficient. Trust me, you’ll be amazed at how many companies have managed to double their income with this four-step sales funnel. And if you’re uncertain if you want to use Clickfunnels as your go-to choice, then you also might want to take a look at Autofunnel by GetResponse.
I’ve compared the two giants with one another, and you might reach a conclusion much faster about which one to use if you take a look at this article.
RUN PAID ADS TO FILL YOUR FUNNEL WITH VISITORS
Without traffic, your sales funnel is pretty much dead, and there’s a considerable chance that it won’t make you a dime. That’s why this step of the funnel is the most crucial one, and you should treat it as such.
The chances of a conversion happening rise with each new visitor that you throw in your sales funnel, meaning that you’re one step closer to being profitable and make your effort worthwhile.
I highly suggest that you use Facebook Ads as your traffic source because you have many targeting options that you can use to supply your funnel with people who are very keen on doing business with you.
You can target Facebook users based on location, preferences, age, interest, and whatnot to be honest. All you need to do is set up a simple ad that targets locals in your area, and you should be fine.
If you have a couple of dollars to cover for the shipping cost, then you might want to grab Traffic Secrets as well.
2. THE DENTIST SALES PAGE
Your sales page is the first thing that your visitor will see once they click on your ad, and that’s why it’s vital to have a clean and concise design that gets the message through.
You don’t need to concern yourself if you’re not the artsiest person because both of the funnel builders that I’ve mentioned above allow you to use premade templates. You just need to choose the one you like and edit it to your taste.
First impression matters, and that being said, it’s crucial that you give your best when building the sales page because it’s a representation of your firm and the services that you offer.
Whatever you do, please don’t use stock images. Often they will repel your visitors because they look unnatural and phony. Instead, it would be best if you use images that have you or your team on them.
3. THE LEAD MAGNET
A lead magnet can be anything that you give away to your visitors for free in exchange for their e-mail address. Once you have their e-mail, you can then use it for retargeting your visitors with Facebook ads or even share great pieces of content with them.
To come up with the best idea for a lead magnet you need to think of your visitors’ pain points and offer them something that won’t cost you a cent, but will bring them a ton of value and will make them want to take it as soon as they see it.
Consider it as a ticket to your world.
To get their ticket, they need to enter some of their personal information like name, phone number, e-mail address, and you can also ask for any information that you think would benefit you.
An excellent idea for a dentist lead magnet would be a free consultation or teeth-whitening session. It would cost you very little money, and you would probably have a high return on investment.
4. CREATE AN E-MAIL FOLLOW UP SERIES
We marketers have a famous saying that goes – “The money is in the list”.
It’s best if you spend some time creating an e-mail follow-up series because that is where all the magic happens, and all the trust is built.
Play it smart and don’t just spam your subscribers with random promotional material. What you need to do instead is follow the template that I’ve placed above and combine one promotional e-mail with three value ones.
The e-mail sequence can last for as long as you like.
E-mail marketing is a powerful traffic channel that will help you to establish trust between you and your customer and will increase the LTV of each customer.
GetResponse offers you a chance to use their autoresponder and funnel building features at the same time, and it might work better for you because you’ll get a complete package of tools for such an affordable price.